Develop your venture (Développez votre projet innovant)

• Stage
• PDF
•   Innovation
•    Chargée de formations en Innovation
•    Innovation , Entrepreneuriat

Objectifs

There you are: you have a venture idea, which seems reasonably good. Or not, and then, you may want to follow the first training, Decode the entrepreneur's DNA, which will help you to find an idea.

Well, if you have this idea, then the next step is to transform that promising opportunity into a real life venture! This is where the real challenge starts for the entrepreneur, and this is where the subtle chemistry of entrepreneurial success mostly lies. 

And the key is to get out of your building ! Go meet your customers, and try to find what they want, what they need and what they would buy. Having good ideas, identifying big problems and shaping them into promising opportunities is important, carrying a vision is good, even crucial... But is not the toughest part of the entrepreneurial journey. You should now bring your idea to life, and I would like to suggest a 4-times path :

• Define your market? Who will you sell to?

• Prototype your ideas: it's the only way to see if an idea works.

• Build your business model thanks to the framework I will give you.

• Think strategic, think ahead, and identify your potential issues!

There is some work left to do, let's do it together.

This training receives government funding managed by the Agence Nationale de la Recherche (National Agency for Research) under the plan France 2030, with the reference ANR-21-EXES-0004.

Public

Researchers, teachers, PhD students, and anyone interested in innovation in all its forms.

Pré-requis

To have followed the previous training: Decode the entrepreneur's DNA

Programme

Part 1: Characterize your market

1. The Sweetch case
2. Analysing the Sweetch case
3. Why bother yourself about the market?
4. Differentiate the various levels of market
5. Assessing the addressable market: the process?
6. Assessing the addressable market: the value proposition
7. Assessing the addressable market: profiling the customer ?
8. Assessing the addressable market: the remaining questions?
9. Assessing the addressable market: what to remember?
10. Find information
11. Summing up
12. Quiz

Part 2: Test and prototype your idea

1. From the idea to the product
2. Conceive your MVP
3. Learn from designers about how to prototype
4. Don’t forget about pivoting
5. How Let It Wave pivoted 5 times throughout its life ?
6. Summing up
7. Quiz

Part 3: Use the business model as a guide for execution

1. What is the business model framework?
2. Part 1 of the business model framework
3. Part 2 of the business model framework
4. Optiways Business case
5. Let’s apply the framework to a real opportunity
6. Summing up

Part 4: Leverage the business model for early strategic thinking

1. How business model decisions impact strategy?
2. The value as a subsystem
3. What can we learn from Dell and other about the organization as a subsystem?
4. Discover how the economic subsystem can lower adoption hurdles
5. Keep in mind the strategic dynamic of the system
6. Summing up
7. Conclusion
8. Quiz

Méthodes pédagogiques

It's an e-learning course in english that takes place on the OPENCLASSROOMS platform with full independence. You have three months to complete it.

The course is punctuated by videos covering all the key notions of the training and texts that go into greater depth on the subject.

A certificate of achievement will be issued by the OPENCLASSROOMS platform when you have completed the course. To confirm that you have completed the course, please send this certificate by email to formations.innovation@u-bordeaux.fr.

WARNING: you must wait to receive the link to create your account before you can start the course (email sent by OpenClassrooms). Only this account will activate the license that will allow you to obtain the certificate of achievement to send to us. Training completed with an account other than this one will not be considered valid.

Registration for this course commits you to completing it (we pay a license), so please only register if you are sure you will complete the course.