Understanding venture development (Penser le développement d’une innovation)

• Stage
• PDF
•   Innovation
•    OPENCLASSROOMS
•    Chargée de formations en Innovation
•    Innovation , Entrepreneuriat

Objectifs

Explore how ventures develop from idea to execution and understand the logic behind market analysis, prototyping, and business models.
This course will help you grasp how startups operate, providing insight for potential scientific collaborations.

Learning Objectives

• Understand how startups characterize and assess their markets.
• Learn how ideas evolve into prototypes and minimum viable products (MVPs).
• Discover the role of business models in guiding strategy and execution.
• Develop a strategic perspective on innovation to support collaborations with entrepreneurial partners.

This training receives government funding managed by the Agence Nationale de la Recherche (National Agency for Research) under the plan France 2030, with the reference ANR-21-EXES-0004.

Public

Researchers, teachers, PhD students, and anyone interested in innovation in all its forms.

Pré-requis

To have followed the previous training: Decode the entrepreneur's DNA

Programme

Part 1: Characterize your market

1. The Sweetch case
2. Analysing the Sweetch case
3. Why bother yourself about the market?
4. Differentiate the various levels of market
5. Assessing the addressable market: the process?
6. Assessing the addressable market: the value proposition
7. Assessing the addressable market: profiling the customer ?
8. Assessing the addressable market: the remaining questions?
9. Assessing the addressable market: what to remember?
10. Find information
11. Summing up
12. Quiz

Part 2: Test and prototype your idea

1. From the idea to the product
2. Conceive your MVP
3. Learn from designers about how to prototype
4. Don’t forget about pivoting
5. How Let It Wave pivoted 5 times throughout its life ?
6. Summing up
7. Quiz

Part 3: Use the business model as a guide for execution

1. What is the business model framework?
2. Part 1 of the business model framework
3. Part 2 of the business model framework
4. Optiways Business case
5. Let’s apply the framework to a real opportunity
6. Summing up

Part 4: Leverage the business model for early strategic thinking

1. How business model decisions impact strategy?
2. The value as a subsystem
3. What can we learn from Dell and other about the organization as a subsystem?
4. Discover how the economic subsystem can lower adoption hurdles
5. Keep in mind the strategic dynamic of the system
6. Summing up
7. Conclusion
8. Quiz

Méthodes pédagogiques

It's an e-learning course in english that takes place on the OPENCLASSROOMS platform with full independence. You have three months to complete it.

The course is punctuated by videos covering all the key notions of the training and texts that go into greater depth on the subject.

A certificate of achievement will be issued by the OPENCLASSROOMS platform when you have completed the course. To confirm that you have completed the course, please send this certificate by email to formations.innovation@u-bordeaux.fr.

WARNING: you must wait to receive the link to create your account before you can start the course (email sent by OpenClassrooms). Only this account will activate the license that will allow you to obtain the certificate of achievement to send to us. Training completed with an account other than this one will not be considered valid.

Registration for this course commits you to completing it (we pay a license), so please only register if you are sure you will complete the course.